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Client:
Tata Motors Commercial Vehicles
Category:
Best Learning Technology – LMS
Industry:
Automotive
Business Requirements
Till 2020, Tata Motors was training their dealership staff in the traditional method of classroom training throughout the country. The organization needed to regularly train the dealer sales staff on their products and processes. The face-to-face training sessions were arranged at the central location for the sales teams of these dealers. However, a blended approach was suggested with the introduction of digital learning platform. With this objective, Tata Motors eLearn Academy was launched for dealer sales staff which will further improve effectiveness and efficiency in overall learning process.
When they approached Tenneo to find a Digital learning solution, they had specific needs –
- An agile & robust learning platform to enhance the competence of sales staff at the dealerships.
Easy access to various formats of learning contents and a tracking mechanism for training delivery and outcome.
A learning solution which can be scalable, cloud based and gamification friendly to engage the learners.
Ability to provide eLearning and blended learning that makes workforce knowledge ready quickly with new products and features.
Major Challenges Faced
- With a distributed dealership network, there was a constant requirement to enhance sales team’s on the job performance. In most cases, these employees needed a push to participate in the training.
The ILT sessions were not blended, thus the digital approach of training could not be followed. Circulating training material for every new training was proving costly.
Due to sales data being placed across multiple systems and reports being excel based, this was becoming a challenge due to data continuity for automatic analysis not being available.
The classroom training session was getting quite exhaustive and coordination with the dealerships to ensure maximum participation was becoming a logistic challenge. There was also an overall delay in receiving real-time data about training delivery and participation.
Solutions
Tenneo’s team offered an LMS named as “Tata Motors eLearn Academy”, a modern learning management system that not only delivers learning content but also builds an engaged group of learners. The system has capabilities to handle training needs for targeted learners ranging from Dealer GMs, Dealer Sales Executives (DSE), Dealer Sales Managers (DSM), and NEEV (Rural Sales).
- The LMS was integrated with the dealership management system to import all information related to the users.
- The LMS automated user creation process and captured the company hierarchy with assignment of training easy for the 10,000 users according to their job roles based on information from the dealer management system.
- The LMS allowed self-registration of employees with easy navigation and user-friendly learner’s dashboard for the blue-collared workforce.
- The LMS helped trainers to track the progress of learners, their history and get real time data on their training attendance and records.
- The eLearn Academy LMS has a complete classroom training module with management room, inventory and even the budget.
- The LMS is built compatible for third party app integration like Zoom integration for virtual classrooms or webinars. This helped trainers with auto attendance tracking and reporting.
- The LMS performs training need analysis and recommends courses to learners based on their performance.
Impact
The “Tata Motors eLearn Academy” LMS helped the client with revolutionizing the training function by increasing the knowledge and sales performance of their staff significantly. The digital learning platform not only standardized training for their dealerships across geographies but also made the overall training process faster. The LMS has achieved the following milestones in a short span.
- 453 orientation sessions done.
- 261 onsite eLearn launches done.
- 89 E-Learning modules were designed in vernacular languages.
- 95% of dealer sales staff completed online tests with 163 Online Assessments.
- 10,000+ users are accessing the LMS.
- 6 Accolades for the LMS, E-Learning.
- E-Induction Modules launched.
- QR-code-based Training Attendance.
- Upgraded Android and iOS versions of LMS Mobile App launched on play store.
- The entire training MIS has been uploaded to the LMS, fostering faster decision-making.
- The system provides on the go learning along with On-Job-Evaluation (OJE) modules to make training strategies more accessible and agile.
Testimonial
“There was a need to adopt hybrid learning model of onsite and online learning to overcome challenges posed by pandemic. With implementation of the LMS eLearn Academy, we were able to overcome the manual work and Excel files that were maintained before. The manual work related with assigning of training, attendance records, eLearning courses, conducting tests, evaluations, reports, etc got automated after implementation of eLearn Academy. Tenneo (formerly G-Cube LMS) has played a very significant role in customization of the learning platform and providing digital place for meeting learning needs of our dealership sales staff.”
Sales Training Team,
Tata Motors
